Video Planning, founded in 2010, is one of Russia’s leading experts in the production and placement of dynamic media content across all Digital Out-of-Home formats.
Over 7 years of market research and analysis with a particular focus on digital Indoor, Outdoor and Transit categories give the company an up-to-date database of displays locations. Video Planning invests in regular post-campaign analytical studies to further enhance its expertise in designing efficient digital media mixes combining several formats within the unified address program.
Video Planning operates in 215 cities of Russia, Kazakhstan and Belarus boasting a digital portfolio of over 10,000 high-impact attention-grabbing locations, with a third of these locations under exclusive distribution rights. Our success builds on many years of cooperation with international advertising groups that have consistently recognized the company’s expertise in the DOOH segment.
The company is supportive and heavily involved in the industry initiatives to create a standardized and transparent DOOH market, making sure that digital media formats remain an integral part of the Out-of-Home market ecosystem.
Video Planning is a member of the Association of Communication Agencies of Russia and ranks among the TOP 10 Russia’s OOH providers. In 2018 the company joined the FEPE International, a worldwide association of outdoor advertising companies.